Target Market
Ron explains in 60-seconds with no BS
So what is a target market, really?
Your target market is the specific group of people your business is trying to reach. Not “everyone,” not “anyone who’s interested,” but the right ones. It’s the customers who need what you sell, can afford it, and are most likely to say yes.
Knowing your target market helps you stop wasting time, money, and energy on people who were never going to buy in the first place. It influences your branding, your pricing, your messaging - all of it.
The better you define your target market, the easier it is to speak their language and actually connect. Because if your business is for “everyone,” it’s probably connecting with no one.
Your target market is who you’d actually invite to the party… Not just whoever shows up.
How people actually use it in a sentence...
“Tariq said his target market was ‘anyone with money’… Which is exactly how he ended up pitching web design to a retired farmer with a flip phone.”
Did you know...
Nike’s first target market? Distance runners. It took years before they shifted toward mainstream athletes and everyday consumers, but that narrow focus built the foundation.
Want the textbook definition? Check out Target Market on Investopedia.com