So what is a SWOT analysis, really?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats and it’s a classic tool for breaking down where your business stands.

• Strengths are what you do well.

• Weaknesses are your internal gaps.

• Opportunities are things you could take advantage of.

• Threats are what could punch you in the face if you’re not paying attention.

It’s simple, but that’s the point. Taking the time to work through a SWOT analysis lets you stop spinning and start assessing. Done right, it gives you a clearer sense of direction without needing a 50-slide strategy deck.

It’s not a magic formula, but it is a useful way to cut through noise and face reality. Whether you’re launching, growing, or just stuck, a quick SWOT can reset the map.

Think of it like checking your business’s vibe. Strengths = flex Threats = anxiety