Brand
Ron explains in 60-seconds with no BS
So what is a brand, really?
A brand isn’t just your logo, colors, or tagline. It’s the feeling people get when they interact with your business.
It’s your voice, your values, your promises and how consistently you show up. Your brand is what people say about you when you’re not in the room, and more importantly, how they feel about saying it.
Great brands don’t happen by accident - they’re built on purpose. And whether you know it or not, you already have one. Every decision you make, from fonts to follow-up emails, adds up to a brand.
The question isn’t whether you have one. It’s whether it’s working for you or against you.
Your brand isn’t what you say it is — it’s what other people post about it.
How people actually use it in a sentence...
“Devon said branding didn’t matter… until a client asked if their ‘vibe’ was supposed to feel like a group text from 2009.”
Did you know...
Rihanna turned her personal brand into a billion-dollar empire - not just with music, but by building Fenty around values her audience actually cared about.
She didn’t just sell products. She sold belonging.
Want the textbook definition? Check out Brand on Investopedia.com